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About Us

A Journey Where Tradition Meets Your Taste Buds!

Mooing On is more than just a brand; it’s a heartfelt tribute to the soul of Gujarat. Nestled amidst the lush greenery of Gir, where time seems to slow down, we’ve found a treasure trove of goodness – the majestic Gir cow. These gentle giants, with their soulful eyes and rhythmic moo, are the heart of our story.

Founded by Viren Thakkar

The journey began with a vision to support farmers and promote sustainable agriculture. Inspired by the challenges faced by farmers through the Mangal Seva Trust, I recognized the need for fair compensation and proper nutrition for cows.

Mission nourishment: Crafting the finest, jar by jar!

Our mission is simple: to connect farmers directly with consumers like you, ensuring fair prices and delivering premium A2 Gir Cow Ghee that’s pure, nutritious, and ethically produced. We prioritise quality in every batch, using traditional Bilona methods and sourcing the finest ingredients.

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Why Choose Mooing On Ghee?

  • Health Benefits: Packed with essential nutrients and healthy fats.
  • Purity: Made from A2 Gir Cow milk using the traditional Bilona method.
  • Traditional Method: Crafted during Brahma Muhurta, aligning with nature’s rhythms.
  • Ethical Practices: Supporting fair compensation for farmers and sustainable farming.